Olive Oils From Spain introduced its “All in a Drop” campaign to the U.S. market through an immersive culinary experience at The Loft & Garden at Rockefeller Center in New York City. Built around the idea that the flavor, culture, warmth, and spirit of Spain can exist within a single drop, the event invited media, chefs, creators, and culinary tastemakers to discover Spanish extra virgin olive oil through food, storytelling, and the tradition of sobremesa.

Working from the campaign’s established creative direction, our team translated its central visual language into a large-scale dimensional environment. The primary scenic installation featured a deep red architectural backdrop layered with sculpted golden oil drops, dimensional campaign lettering, branded graphics, and a monumental product-bottle replica that created an immediate focal point for guests and photography.

The oversized oil forms were individually shaped with different lengths, profiles, and dimensional depths to create movement across the surface. Their metallic golden finish and carefully positioned amber lighting produced highlights, shadows, and reflections that recreated the visual richness and viscosity of olive oil. The dimensional bottle structure reinforced product recognition at a human scale while anchoring the composition without competing with the campaign message.

Our scope included custom scenic fabrication, sculptural detailing, dimensional branding, specialty finishing, lighting coordination, structural preparation, delivery, and on-site installation. Every component required precise placement so that the oil-drop pattern, campaign identity, product imagery, and lighting operated as one unified environment.

Natural olive branches, layered greenery, and lanterns framed the installation and created a softer transition between the branded scenic structure and the surrounding hospitality space. The completed environment functioned simultaneously as an arrival moment, a branded photo backdrop, and a visual storytelling element throughout the event.

The result was a highly recognizable physical expression of “All in a Drop”—transforming a single campaign graphic into an immersive architectural moment that supported media coverage, guest interaction, brand visibility, and the campaign’s introduction to the American market.

Campaign creative and strategy by Havas Miami. Culinary direction by Andy Baraghani. Custom scenic fabrication and installation by Let’s Party New York.